Amazon set a new record and scored higher than Apple in online shopper satisfaction, according to Forsee's Spring e-Retail Satisfaction Index.
After grabbing the top spot from Netflix last year, Amazon (89) remains the leader of the pack, improving three points from 2011's score of 86. Apple was another big mover, increasing to 85 with a five-point improvement. RueLaLa's satisfaction also increased by five points, to 75. Foot Locker (79) and J.Crew (78) both saw an increase of four points, and 10 retailers besides Amazon also improved by three points.
Amazon's score set a new high for the company and the index; however, Apple and Ruelala posted the highest gain of five points.
Apple also topped the computers and electronics category.