At its annual investor day in Santa Clara, California, Intel said it plans to make chips for Mac and iPad that Apple can't ignore, reports Forbes.
"Our job is to ensure our silicon is so compelling, in terms off running the Mac better or being a better iPad device, that as they make those decisions they can't ignore us," Intel Chief Executive Paul Otellini said.
While rivals are struggling to crank out processors with features 28 nanometers wide this year, Bell said Intel plans to leapfrog them with an upcoming part, the Intel XMM 7260, with features just 22 nanometers wide next year. Intel will follow up with processors built using Intel's 14 nanometer manufacturing process in 2014.
Motorola Mobility, Lenovo, and others have already announced plans to build phones using Intel's mobile processors. Otellini promises more are coming.
"A year ago there was no one who was not an Intel employee who thought Intel stood a chance in this business," Otellini said. "And now you're asking what our market share goals are."